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Social Listening: Nike

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I was particularly interested in writing about Nike and what people had to say about Nike for many reasons. Nike is a very well-known brand that has a dominant social media presence through apps like X (Twitter), Instagram, and Facebook. They’re also prominent in professional sports, sponsoring a multitude of athletes who represent their brand across TV’s and broadcasts worldwide. I often see and hear frequent news about Nike’s upcoming or latest product drops and endorsing their athletes.  Originally called BRS, Nike started as a track and field athletics company. Nike has expanded their awareness throughout almost all sports creating a brand awareness unlike any other. Nike’s value proposition is to inspire and empower athletes of all levels to achieve their goals through innnovative and high-quality products.  https://x.com/JoePompliano/status/1911562119482335497 The Master’s in Augusta, Georgia recently took place over this past weekend, ending with Rory Mcilroy completing...
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Marketing in The News - Comfrt’s Infectious Social Media Content

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Having logged probably too many hours on social media platforms such as TikTok and Instagram, I’ve been noticing an abundance of content from a newer company: Comfrt Clothing. This is what ultimately led my interest into reading into this particular article, analyzing their rapid success in spreading across the internet.  This article analyzes how Comfrt was able to create a dominant wave of content across multiple social media platforms through strategic marketing methods. Comfrt is a newer clothing brand that has taken the internet by storm. Comfrt was able to utilize current trends and styles of user generated content on social media in order to create brand awareness. One of their main tactics is having various influencers create content about their products through their ambassador program. Their style of marketing surrounded initial reactions and reviews of people who were receiving their clothing for the first time. This created a sense of transparency and community through ...
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About Me

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Hi all! My name is Asher Connelly. I am currently 20 years old and a second-year student studying at Linn Benton CC and Oregon State University. My hope is to begin a career working as a financial analyst and investment banker post-graduation.  I was encouraged to enroll in this course due to my interest in learning the fundamentals behind effective business strategies and learning how to connect consumers to the brand behind the product. Although I am currently studying as a business major in the financial field, I have great interest in working in the media and marketing sides of a business. I am most fascinated by the science of marketing and how effective marketing can draw in new traffic and audiences and lead to developing relationships between customers and a company. The ability to strongly market your brand is an important backbone for all businesses and something I feel that is often overlooked.  Outside of college, I have interests in graphic design and social media...
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